This socially-responsible consumer goods company had just gotten word that their product would be made available in a well-known international retail chain.  This was the growth opportunity they had worked for years to achieve.  Now, they wanted to leverage this momentum to create a social movement around acts of kindness -- and IF gave them the tools and thinking to do just that, by helping them activate networks of their consumers.

• Audience profiling using predictive algorithms leading to target persona creation
• Consumer data mining and analysis for marketing insights
• Online communications consulting, including:
  • bespoke software (web) development
  • design (through a partner design company)
  • social media strategy